The Process of Creativity

I appreciated all your personal messages in response to my last blog post “Struggle with Creativity.” You took the time to follow and respond, this made me smile, thank you.

Guylaine Couture, an artist friend in Magog, Québec, mentioned I should relax, have fun, and to “go with the flow.” With my personality, the process of creativity has always been a bit difficult. You see, I’m impatient! I dream an idea, I plan, and I finish a book in early morning dreams. It is so completed in my mind’s eye. I want to perceive it as published NOW! Why not?

© 1978 Fred Maheux (artist collection). After my meaningful discussion with Guylaine, I decided to go through the family albums and reminisce on my creative process.

These comments nudged me just enough for the mind to wonder and transport my thoughts back to simpler times. When I studied with Fred Maheux, my mentor some 43 years ago, learning the process of creativity was fun and exciting. We were four artists who met weekly to discuss our respective daily sketches. We would choose the best drawing, then develop the idea during the next week. Our subsequent meeting was to discuss the best way to produce our final piece. The interaction, the discussions, and sometimes a change in direction inevitably presented me with the joy of the process and its development...

© 1979 Louise Levergneux. This drawing and watercolour were inspired by a Pinto Bean which Fred brought in the studio for an incentive.

© 1979 Louise Levergneux. The following item brought in the studio for discussion was a cross. One sketch out of many, the result is the final watercolour on the right. (sorry it's not clear, it’s from an old slide)

© 1979 Louise Levergneux. Drawing and final watercolour of a self-portrait.

After some discussion, Guylaine sent me her creative process to share with you, my readers.

Je suis passionnée par le processus créatif depuis des années. J’ai essayé toutes sortes de démarche, d’exercices, par moi-même et avec mes étudiants.

En graphisme, mon principal métier au départ, il faut être créatif sur commande, répondre au client. Comme artiste cela change bien sûr, mais le processus reste le même. Je pourrais vous en parler longtemps.

Maintenant que je suis une artiste à temps plein, je me fais un devoir de toujours pratiquer même et surtout quand l’inspiration n’y est pas. Tout devient prétexte à essayer des choses : des défis en ligne, des collages dans mes cahiers, des cartes ou autres courts projets qui ne demandent pas trop de réflexion. Ça peut être d’aller sketcher quelque part, il faut retrouver le plaisir de faire. En profiter pour sortir de sa zone de confort, de nos automatismes et de délaisser les écrans.

J’aime bien dire qu’en créativité, la quantité est plus importante que la qualité. Si vous faites bien vos devoirs, la qualité sera quelque part dans la quantité d’essais, de recherche, de tests que vous aurez faits. La valeur ajoutée est que dans cette pratique vous aurez appris des choses, c’est inévitable.

Avoir des débuts de projets n’est pas un échec, c’est de la recherche. Ces idées n’aboutissent pas? Ça fait parti du processus, ça nourrit notre pratique même si on ne les termine pas.

Dans les périodes un peu creuses, il faut visiter des expos, prendre le temps de regarder des livres d’art qu’on a acheté et qu’on n’a jamais vraiment regardé. Il faut nourrir l’inconscient de l’artiste que nous sommes.

Ne pas avoir d’attente, ne pas vouloir absolument trouver, accepter l’échec est sans doute la chose la plus difficile à intégrer dans une pratique artistique. Suivre la vague… Guylaine Couture

I have been passionate about the creative process for years. I have attempted all kinds of approaches and exercises, by myself and with my students.

In graphic design, which was my main profession, you have to be creative on command, to respond to the client. As an artist this changes of course, but the process remains the same. I could go on and on.

Now that I am a full-time artist, I make it a point to always practice even and especially when inspiration is not there. Everything becomes an excuse to investigate things: online challenges, collages in my notebooks, cards or other short projects that don’t require too much thought. It could be sketching somewhere, one must rediscover the pleasure of doing. The idea is to embrace the opportunity to get out of our comfort zone, of our automatisms, and to abandon screens.

I like to say that in creativity, quantity is more important than quality. If you do your homework well, the quality will be somewhere in the quantity of trials, research, and tests that you will have carried out. The added value is that while practicing you will have learned things — that is inevitable.

Having the beginnings of projects is not a failure; it is research. These ideas don’t come to fruition? It’s part of the process, and it feeds our practice.

In the slow periods, you have to visit exhibitions, take the time to look at art books bought and that you have never really looked at. We must feed the unconscious artist that we are.

Not having expectations, not absolutely wanting to find, accepting failure is arguably the hardest thing to integrate into an artistic practice. Follow the vibe... Guylaine Couture

© 2021 Guylaine Couture. Book made in spring 2021 — "Interest & exchange in the dirt." Guylaine did a lot of experience in printing. Also seen in the next two photos.

© 2021 Guylaine Couture. Guylaine wanted to print from a carton box of milk and then tried all kinds of vegetables directly on her press to see the textures she could get out of it for her book "Interest & exchange in the dirt."

© 2021 Guylaine Couture. Always for the same book "Interest & exchange in the dirt" , Guylaine tried to make paper threads following a technique discovered on the internet.

© 2021 Guylaine Couture. "The Detailed Correspondence", book created in the summer of 2021. Guylaine wanted to make a series of false stamps by trying various ways of doing them since she had a few colours and 25 copies to make. With some testing here and there, Guylaine finally used a gelli plate with acrylic.

© 2021 Guylaine Couture. For Guylaine’s last book "4 seconds" made in the summer of 2021, she tried drawing, sketching, collage and salvaging old prints. The result is quite interesting.

© 2021 Guylaine Couture. More drawing, sketching, collage and salvaging old prints for "4 seconds."

The correspondence received from my previous post inspired my thoughts and ideas. The nudge is what I needed. As a result, next month, I will outline the fun I’m having with my research on what might be a new project. Many thanks again for your comments, while I share my curiosity of my art world.

Struggle with Creativity

Exhaustion can be problematic. In the last six months, making our tiny home our own was crucial. For me, a new beginning signals a time to nest. After four years of traveling, experiencing a nomadic life and all the while meeting with artists and librarians, the need to settle down before getting back to business became a priority.

At this time people seem to be asking questions about the usefulness of art. A deep struggle started to envelop my psyche — the usual slump that comes about after the high of publishing an artists’ book or two. Retirement even came to the forefront of my mind. Does an artist ever retire? How? More importantly, Why?

In the 90s, during a downturn of creativity after the passing of my father, I suffered through a lengthy break and considered every second of life important enough to record. That’s when there was a significant change in my work. Equinox, a nine year project, was the result of this period of reflection.

After moving to Utah in December 2008, coping with an unfamiliar city, state, and country was not an easy task. I felt isolated in my studio, but slowly continued the production and distribution of artists’ books while keeping in touch with contacts in Canada. As months went by, the feeling of being alone brought on the need to explore alternative avenues for both development and distribution.

I joined the Artists’ Book Program at the University of Utah in 2011. During the countless hours of conversation and communication with Marnie Powers-Torrey and fellow learners, I produced books while exploring various methods and materials. This outburst of creativity lasted seven years.

In the past, whenever I traveled, my mind went into power mode and explored many ideas. This creativity causes me to visualize newness in life and facilitates my ability to narrate a story. During deep sleep, my mind dreams up, researches, and completes many books. What produces this burst of ideas?

Nowadays my « idea drawer » contains many projects, but they don’t seem to come to realization. Something is missing — motivation, excitement, exploration... The fizz dries up quickly once the dream state has passed. I’m looking forward to the next hot streak. Hope it’s soon!

© 2021 Louise Levergneux. Entrance to the exhibition “Immersive Van Gogh” created by Massimiliano Siccardi, Scottsdale, Arizona.

I have been wondering what would trigger the future wave of creativity in my private world. Listening to artists online explaining their work nudged me a bit. Attending the exhibition a week ago entitled “Immersive Van Gogh” transported me to a unique dimension, as it transformed the iconic paintings of Vincent van Gogh into animated, wall-filling projections. Being immersed in the show sparked passion and excitement. I hope it lasts long enough to develop a daydream idea.

© 2021 Louise Levergneux. The beginning of the “Immersive Van Gogh.”

© 2021 Louise Levergneux. Completely immersed by Van Gogh’s paintings.

© 2021 Louise Levergneux. Van Gogh’s powerful flowers.

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© 2021 Louise Levergneux. If the “Immersive Van Gogh” exhibition wasn’t going to do it, I thought the Arizona's Superior Burro Run would. We met a very friendly micro-mini burro. Is she cute or what?

The subject of my hopefully next artists’ book begins with the scenario: “50 years later, during a pandemic, a teenage infatuation flashes to mind.” More on this untitled project in the next few months.

Book Arts News

Enjoy the new look of my Email Campaigns!

How are you all doing, after such a scorching summer (especially here in Arizona)? I’m looking forward to Fall with its cooler weather. I have been busy nesting more than producing artists’ books. My mind is cogitating on new ideas while my body is recovering from heat intolerance!

2021 © Louise Levergneux. Fishhook Barrel Cactus photographed in the resort where I live in Apache Junction, Arizona. It is a very prevalent in Arizona. Barrel Cactus (different types) are round, squat cacti that can live as long as 130 years. The most interesting fact about this cactus is that is often leans towards the southwest, so it can be used as a compass of sorts if you’re stranded in the middle of the desert.

The last few weeks I re-evaluated internet services, softwares, hours spent preparing posts, writing... This administrivia will make work flow better and less time consumed on managing different accounts and passwords. Those little tasks take so much time, but need to be done.

So, with all the nesting in our tiny home/studio, painting walls, cabinets, doors... I was able to achieve a home like feel to our small abode. This type of work which I have not done in long time triggered many memories. I enjoyed it, and I’m sure it will bring a fresh point of view and creativity for my next book with the working title “Secrets,” after the frenzy settles down.

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Receiving news (links below) from galleries and museums through the month is uplifting. Many thanks, great work!

How can you not be excited by shows at 23 Sandy Gallery. The last exhibition through November 20, 2021, had many fantastic works. The International Juried Exhibition of Book Arts is entitled UNSEEN and is on view at the gallery form & concept. When imperceptible phenomena burst into view, revolutionary changes may follow. We learned this in 2020, as an invisible but deadly virus spread across the world, an urgent racial justice movement illuminated dark societal realities, and humanity’s long-simmering crimes against the environment unleashed fires and floods. Unseen forces can shape our lives and surface in unexpected ways, often altering our behaviors and worldviews if and when we are made aware of them. This exhibition explores the idea of the “unseen”—physically, psychologically, and philosophically.

Artist's Books Unshelved is an ongoing video series exploring selected pieces from the Cynthia Sears Artist’s Books Collection at the Bainbridge Island Museum of Art.

I love seeing emails from Robert Bolick in my inbox — it typically means goodies for the eyes and mind. Robert Bolick curates Books On Books Collection.

John Cutrone, Director of the Jaffe Center for Book Arts at Florida Atlantic University Libraries, is curator of the Jaffe Collection, and host for Book Arts 101 : Home Edition. John unpacks new items for the JCBA's permanent collection on each episode. These episodes can also be viewed at JCBA's Vimeo Channel.

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I love reading blog posts written by artists. I equally enjoy receiving news on newly produced works.

If you are looking for a bit of humour, Big Jump Press blog written by Sarah Bryant is always encouraging.

I enjoy receiving news from Magog, Québec, through the blog of Guylaine Couture. You can also view her most recent book “Interest & exchange in the dirt,“ part of the exhibition UNSEEN.

Check out Cathryn Miller’s blog to follow what Byopia Press is teaching us these days.

2021 © Amandine Nabarra. The last Breath

Amandine Nabarra’s blog presents us with her sensitive, well designed artists’ books.

2021 © Thomas Parker Williams. Two Moons, published by Thomas; text and poetry selection by Mary Agnes Williams.

If conceptual sources from the theme of mathematics, music, literature, theology, philosophy, astronomy, history, natural sciences, architecture, and Eastern thought are of interest, view Thomas Parker Williams artists’ books.

Read more on Philip Zimmermann’s recent artists’ book Delirium and watch this short video.

Let's not forget Helen Hiebert and her superbly, well-informed posts on papermaking. Helen Hiebert video — All About Helen Hiebert Studio.

And last but no least, reading information coming from the BOOK_ARTS-L@LISTSERV.SYR.EDU can be eye opening. Sara Halpert, Museum Manager at The Printing Museum in Carson, California, compiled THE ULTIMATE PRINTING MAP where you can examine local places of interest in your corner of the world.

Videos that are part of this post are viewable only on my website!

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Need to get back to work and read more news coming via email. Thanks for keeping me informed. Oh! By the way, Let me say that working with Squarespace’s Email Campaign feature is so much easier than Mailchimp. What has been your experience?

Archiving and the Past

Last May, after gathering the rest of our belongings in Utah, I realized we possessed boxes of DVDs stored to the rim full of photos. Living in a compact space and thinking of our carbon footprint, an extra 1TB LaCie mobile external hard drive was purchased as noted at the end of last month’s post. July, was spent re-organizing and copying photos from a couple of portable external drives and many DVDs to an older 1TB and duplicating these files to a new 1TB. Duplication and backup in the digital world are important!

© 2021 Louise Levergneux. Over 72 DVDs and CDs stored on 1TB. What to do with all these jewel cases and other leftover unused DVDs and CDs?

By the way, for any of you who still utilize DVDs or CDs to store files, photos, or music, I have 20 unused DVD-R (4.7 GB) and 6 CD-R (700 MB) available for only $10 + shipping. Also available are the DVD jewel cases shown above for 25¢ each plus shipping. If you are interested, please email me.

After a week of archiving personal photos and those taken for the production of artists’ books, memories rushed to mind bringing the past and my career path to the forefront.

While in college, a professor described the visual elements of my work as seen through the eyes of a photographer. At that time, the intricacies (settings, functions, buttons, menus, icons, and dials) of a SLR camera were cryptic to me. I didn't understand the comparison. Now that the foundation of my work starts with a DSLR camera in hand, I understand!

I have been fortunate for the friendship of many mentors along my career. They encouraged me to develop a strong work ethic, which is still used today when preparing ideas for an artists’ book. Back in the early 1980s, I taught drawing to students in the world of publication and layout — Graphic Arts — for a few years. When we moved to Toronto, an associate of my husband assisted in the development of certain softwares. He supplied me with Illustrator ‘88 and Adobe Photoshop .63 (before the introduction of layers).

© 1988 Louise Levergneux. During the late 80's, I was learning all about Illustrator and Photoshop, at the time my production was sculptural and involved plexiglass and coloured pencil drawings, collaged material, and kinetic parts. While archiving photos, I noticed an altered, pop-up artists’ book. This made me realize my future media of choice began long ago — interesting!

© 1988 Louise Levergneux. “Kissing in the Energies of Greece” or slide number G107, was inspired by my collection of pop-up books.

© 1988 Louise Levergneux. G107 was part of an exhibition titled “The Changer of the Changed” at the Kozak Gallery in Toronto, Ontario, in October 1988.

Adobe needed to explore the visual artist’s point of view without any knowledge of photography versus the application of a software product based on photography. From this understanding, the application improved to be what it is today — a fully fledged image editor. This opportunity introduced a particular freedom to my skills of photo manipulation and montage on the Mac for the last 30 years.

Learning different software programs helped with future contracts including page design and layouts for publications and the creation of posters. A print shop owner in Ottawa, Ontario, instructed me on the steps for prepping my files for printing. Subsequently, there were lots of self-learning and digging deep into Photoshop online.

For all those years, I didn’t realize, I was educating myself for the development and creation of my own artists’ books. It was interesting to view old photos I integrated in my books. These were good memories and I’m grateful that all these diverse activities brought me closer to my goal as an artist.

© 1996 Louise Levergneux. The large format of “Memories of My Memories” was developed as part of an installation at Gallery 101 in Ottawa, Ontario, in 1997. The size of the book was 59.69 X 77.47 Cm (23.5 X 30.5 inches).

© 1996 Louise Levergneux. “Memories of My Memories” was collected by The Library and Archives Canada, Gatineau, Québec, in 2007.

© 1999 Louise Levergneux. In 1999, I participated in a mailing art project at Struts Gallery in Sackville, New Brunswick. Without knowing an accordion book format was chosen and bound to look like a package with brown paper and twine.

© 1999 Louise Levergneux. The inside of “Wind and Water” a double sided accordion presenting a 360° view of our back and front garden in Rockland, Ontario.

© 1999 Louise Levergneux. Detail look at “Wind and Water”.

So, here I am today after decades of working with Photoshop creating and distributing artists’ books that incorporates digital photography as a device that expresses my interest in the concepts of memory and identity.

© 2021 Louise Levergneux. The 20th Anniversary of City Shields.

The sales of my last two artists’ books “Surveillance” and "20th Anniversary of City Shields" would not have been possible without the numerous mentors, artists, and library contacts who supported my work along the way.

I’m honoured to announce that with the addition of the 20th Anniversary of City Shields the complete series is now part of two Canadian collections — The National Gallery of Canada Library in Ottawa, Ontario, and The Canadian Center for Architecture in Montréal, Québec.

© 2021 Louise Levergneux. Surveillance.

Two more copies of Surveillance have found a home at the Temple University Libraries collection in Philadelphia, Pennsylvania, and the Criss Library of the University of Nebraska at Omaha, Nebraska.

The last copy of 26NOV2006 has secured a home in the Miller Library of Colby College and with it the collection has added my artists’ book Conversation.

Now that archiving memories and reminiscing is done — on to another new project, this time about Google Street View — still feeling watched!

Accomplishments and More Tools and Equipment

I completed another milestone in my studio — I think it’s now an 1/8 Measure Studio. But even in this compact space, I ultimately completed the edition of eight copies of my project Surveillance. This with the help of two very conscientious artists.

© 2021 Louise Levergneux. The last three copies of Surveillance available.

© 2021 Louise Levergneux. Surveillance.

It was quite the process! Natalie Freed, electronics expert in Texas, was responsible for the realization of my creative thoughts back in 2018. Unable to work on the electronics to finish the last four copies due to other priorities, Natalie passed on the assembly documentation and purchased all the necessary materials to be completed by another artist. The materials, included: microcontrollers, amplifiers, tiny potentiometers to adjust the audio volume, mini speakers, sliding switches, silicone wires, breadboards, cameras, circuit boards, and a LED lights. I’m glad someone else was doing the electronics. The list above is a world of unknown to me and I’m thankful Natalie was able to see what I was dreaming of.

Once the materials were purchased, coded and programmed, all was shipped to me in Arizona. At this point my part was to drill bigger holes in the cameras to receive longer screws for securing the cameras to the covers. Once again the bindings, cameras, and all the materials, were shipped this time to Thomas Parker Williams in Pennsylvania — who responded to my query for help with the project. He took responsibility for completing the electronics with excellent assembly documentation from Natalie. Since Thomas was extremely fast and efficient, my books were shipped one last time to me; then came the phase of me positioning the tunnel book, the cover image, and the colophon in each binding. Presently, three copies are ready for a new home.

© 2021 Louise Levergneux. One copy of Surveillance was on order from the University of Nebraska at Omaha, since last April. .

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© 2021 Louise Levergneux. Hazel & Violet Letterpress Printers located in the renovated Braggs Pie Factory building on Historic Grand Avenue of Phoenix has a whimsical facade. Grand Avenue has never lost its genuine appeal due to the many interesting vintage buildings that create a gritty boulevard, connecting the edge of downtown with points west.

Since my last post I have re-examined my equipment to work productively. I pride myself in keeping a smaller footprint in life and decided I should also keep my tools at a minimum. I will be able to produce my books through my manual methods and when bigger equipment is needed I can communicate with contacts and artists I have met virtually or in person.

Philip Zimmermann suggested I contact Nancy Hill of Hazel & Violet Letterpress Printers in Phoenix for the use of a cutter.

© 2021 Louise Levergneux. Hazel & Violet Letterpress Printers in Phoenix, many metal and wood type cabinets.

© 2021 Louise Levergneux. Nancy Hill demontrating a press at Hazel & Violet Letterpress Printers.

I took the opportunity to visit with Nancy and tour the letterpress studio in June. Hazel & Violet — a letterpress studio, teaching facility, and commercial print shop on Historic Grand Avenue is open-to-the-public. Nancy Hill prints custom stationery, business cards, coasters, invitations, and broadsides. Eric Lindquist (runs the Heidelberg) and Michael C. Leeder both print mostly the commercial work. Michael is also involved in Forest and Third Friday nights Showing folks how to print and make free posters.

© 2021 Louise Levergneux. Some of the work printed at Hazel & Violet Letterpress Printers.

In addition they have a print-time rental space for a nominal fee — $20.00 per person with a two-hour minimum. The space is furnished with wonderful equipment (not all available for rent) a Chandler & Price (10 X15 NS – 1922), a Heidelberg T-Platen Windmill (1967), a Potter Proof Press (1925), a Reprex (1965), and a Long-Master Showcard Press (1980).

© 2021 Louise Levergneux. Quality handmade work, Hazel & Violet Letterpress Printers.

© 2021 Louise Levergneux. Nancy has an interest in ampersands.

In the artists’ book community, one can invariably discover someone who is invaluable and friendly.

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If you missed Mark Wangberg comment on my post “Tools and Equipment,” I think you will find his creative tools and equipment making interesting.

I am in a remote area of Peru (Iquitos) with very limited access to equipment easily obtained in the USA. I brought a small Kutrimmer (14" cut) from the US and use it to cut board and papers. I also do some cutting by hand and appreciated seeing your setup for that! I rarely do editions these days, so I'm not usually cutting a lot of board by hand. I'd LOVE to have a larger Kutrimmer or board shear but have not found any available here. I may end up having a machine shop make one for me! For now, I know some printers who will cut paper to precise sizes with big electric cutters — if I need real precision. A trick I learned for cutting paper to larger sizes accurately was folding the paper into quarters and then cutting with the Kutrimmer — good for some of the origami type folds I use in making books.

For my own marbling & teaching I have made most of my tools (combs and rakes) using wood, stiff corrugated plastic and T-pins and nails or screws. I push the T-pins at regular 1/4" intervals through the stiff plastic and then duct tape over the top of the T. These make a lightweight and waterproof comb for nonpareil. The combs are made with lengths of 1" x 2" wood with screws usually spaced two" apart. Thin plywood can also be used. These tools can be made to fit whatever size tank I'm using. I usually marble paper that is 12"x18" and use tanks that are a few inches wider and longer. These tanks are flexible plastic storage boxes usually sold in hardware stores (used to store clothing, etc.). Most have convenient lids when leaving the carrageenan or methyl cellulose bath sitting overnight, thus preventing dust from getting into the bath. I like using the clear plastic tanks because I can put a piece of white paper under them so the marbling colors show accurately. Dark tanks make it hard to see the colors as they float on the surface. Some people use glass tanks too. My plastic ones are usually about three or 4 inches deep, but I only put about one inch of the liquid bath in the tanks. For traveling to remote locations, I make "tanks" using four pieces of 2x2" wood, 20x14" in length, then drape heavy clear plastic (like a table covering) so that the plastic lowers into the rectangle. The wooden rectangle doesn't need to be attached like a frame with screws or nails, though it will steady the setup for rowdy kids! Sometimes I use pushpins to hold the plastic in place while working.

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© 2021 Louise Levergneux. Over 100 DVD’s to copy to a 1TB LaCie SDD Drive. My New drive is the little gray box on the bottom left!

Like many hats an artist wears, the administrivia part is the worst! This is what I’m dealing with for the next week. Again smaller footprint, smaller space, less DVD’s. I purchased a 1TB LaCie SDD Drive for storing all photos and artists’ book information, work template, statements...

Tools and Equipment

May was an extremely active month with ideas for a new book and the completion of a couple of editions for recent orders. After four years on the road, having access to a workbench even in a tiny-winy studio is great. Space is still at a premium, and after selling most of my STUFF back in 2017, I need to re-examine what is needed to work productively?

In the mid-1990’s, I allowed myself time to figure out if I enjoyed the making of artists’ books before spending extensively on equipment. Bigger equipment, (like a Jacques Shear, or a guillotine), was never in the cards. Through the years, I purchased more and more tools as I developed my production of artists’ books.

While living in Utah, having a spacious studio was fantastic. With the help of my brother Henri, the top of my workbench was designed to cut binders board manually. A small bindery in Salt Lake City used to cut boards of 20 in x 12 inches for me, which made cutting easier on my workbench, but inventory is getting low!

© 2021 Louise Levergneux. I still have the same system, and it consists of a cutting mat, a ruler screwed in on the right for alignment, and an aluminum angle bar at the bottom.

© 2021 Louise Levergneux. A Logan straight handheld cutter with a carpenter’s square is what I utilize for the making of book covers and boxes. It’s doable, but it takes longer and more effort to manage squaring.

A Kutrimmer 1058 tabletop — (not sure if it’s the best for boards) — was repeatedly on my list of investments. In 2016 I was close to owning one, but then our lifestyle changed. As for a guillotine, I have always been fortunate to borrow one. Has anyone tried the guillotines below?

Guillotine Desktop Stack Paper Cutter COME-5770EZ - 17" Cutting Width

TEXALAN 17'' Blade A3 Heavy Duty Guillotine Paper Cutter A3-17'' Paper Cutter Black

© 2021 Louise Levergneux. This list represents some of my basic tools of the trade at the moment.

Awl, hole punchers, stylus; bone folder; brushes (flat, bridled paste, various sizes); carpenter’s square; divider; knives (Olfa, X-acto), razor blades, cutting mat; Logan straight handheld mat cutter; measuring and precision tools; right-angle brackets; rotary cutter; rulers (stainless steel, Incra, rule set in 1/8", 1/4", 1/2", 3/4" and 1" strips); triangles (Sage magic triangle, aluminum); scissors; squares (machinist, T, corner); long stapler; tape/adhesive (3M, PVA); weights. Other tools not picture here are: press (still in Canada); sand papers; thread and needles.

© 2021 Louise Levergneux. Binders boards; book cloth (not shown); numerous types of paper, depending on the publications at hand; wastepaper.

© 2021 El Libro. Glueing remains a significant part of binding. Do you have tricks to manage adhesives? I found this glueing compass from El Libro Rojo on Etsy but the shipping cost from Barcelona, Spain ($26.72) was expensive.

Are there any glueing compass sold in Canada or the US? Maybe you have invented one!

© 2021 iBookBindingStore. Some other interesting small tools made with a 3D printer from iBookBindingStore on Etsy seemed very useful. It might be time for a new gig for corner cutting. Their box making tools were equally fascinating.

Completing the inventory of my tools triggered research on artists and their studio set-up. I found an article by Transient Books “Bookbinding Tools: The Good, the Great, and the Beautiful” from 2015 describing their studio tools.

You are probably all familiar with Jeff Peachey who designs, makes, and sells tools for bookbinders, conservators, and leatherworkers. Jeff’s tools were exquisite and I’m certain they are outstanding to work with.

I would love to hear about your tools and equipment. Where do you purchase your tools? Where or how do you cut your binders board? How creative are you with finding interesting objects for weights, or do you prefer store bought?

If one does not have the means for bigger equipment, there’s always the opportunity to rent or borrow. The artists’ book community is a friendly and helpful group. More on this in the upcoming month.

Have a great productive month of June!

New Month, New Project

I feel my artists’ book Surveillance was a success. After selling four copies in two days, I wanted to complete the edition to allow other collections the opportunity to acquire Surveillance.

© 2021 Louise Levergneux. The City Shields series was completed last December with a 20th Anniversary edition. Yet, during a hike, a manhole cover attractted my gaze!

It is not a straightforward task to complete an edition after a break unless you transcribed excellent notes. This time I was prepared, especially since the break was not excessively long and my key part of the creative process was all mapped out. Ready to go, I was gobsmacked at the fact the electronics could not be accomplished at this time. Inevitably something goes wrong!

© 2021 Louise Levergneux. All lot of work still needs to be done on Surveillance for its completion. But for now, all that is left on my work table are: bookcloth covered bars and 16 screws for securing the camera on the front cover.

With the help of the BookListServ, I was able to approach someone to assist with the electronics — what a stroke of luck. After re-organizing the schedule for each stage of construction, I started cutting the boards for the cover — phase one done. Nope! I realized I didn’t have enough Canapetta bookcloth, had to make an order through Talas in NYC. I was able to bind the covers after a week — now phase one is really done! Phase two, the finished four covers have been sent to Sarah Pike of Free Fall Laser to be laser cut. Next, print, cut and fold the tunnel pages. Hoping to get this done this week.

In between these specific tasks, I’m engrossed with a new artists' book idea begun almost four years ago on a trip back home to Ottawa, Ontario, from Boise, Idaho. It has taken longer than usual to bring this project to some kind of beginning. The book was consistently at the forefront of my mind while other projects had to be completed. Life changed in many ways since those trips back home — life is different, we are presently living in Arizona in the midst of a pandemic unable to cross the border. I don’t see life the same way, and I still yearn for my muse — Topaz.

© 2021 Louise Levergneux. Notes for my next project with working title « Secrets ».

Once I started looking at my notes and reflect on the book, the excitement began and the artist statement was written. For me this is the best way of getting to the heart of a project. My interest still lies with the issue and challenge of being surveilled. This is what I started writing:

Why so much surveillance in the world? Everyone’s life is being recorded. My most critical issue is being profiled through internet searches, phone calls, emails and text messaging. I’m not sure people are comprehending the extent of it. What do phones, computers and Google tracking mean for our privacy? My life is mine to experience — for my eyes only in order for me to generate diversity of thought. Privacy is having and enjoying control over personal information, not a concept of augmented reality...

© 2021 Louise Levergneux. Thoughts on binding format for « Secrets »

© 2021 Louise Levergneux. Some ideas are being implemented at least in my head and photos are being researched.

© 2015 Google Street View image. Google Maps is what started the idea for « Secrets »

The grand plan of action at the moment begins with the word « Secrets ». With a working title, I’ve begun the planning of the content phase. The structure of the book is undecided, but FBI reports come to mind. Naturally, by the time the artists’ book is finished, the size of the page, the composition, the photos, and the structure/binding of the book may well have changed. My creative process is always evolving. More on this artists’ book in the next couple of months.

The working phase starts with exhilaration, ideas come and go, frustration sets in... Glue gets involved--more frustration! In the end the work gets done. The final product usually brings satisfaction and life goes on!

What starts your creative idea, an image, a text or your environment? If you would like to share ideas or start a discussion on your current project, please email me at louiselevergneux [at] gmail [dot] com. Have a great month!

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Doing Business

I have discussed the subject of doing business a few times on my blog since 2016. In a changing world and reaching retirement age (I dare to talk about it!), revisiting the impact of producing artists’ books and continuing business during this period of my life seemed important. Warning! If you don’t like reading, this post is a long one, but its content might elevate your spirit.

With the unset of the pandemic, most of us were hibernating and deciding to head into our studios and focus on producing new work. For me, the lockdown allowed peaceful time to produce and enjoy my teeny weeny studio in our travel trailer while confined in Arizona at the end of March 2020. After a summer of 55 plus days in 46°C (115°F) and Covid’s long-term existence, we decided to purchase a modest home. This current phase assists my husband and I to be safe, execute our work, and not worry about baking in the sun!

© 2021 Louise Levergneux. Tools of the trade.

Covid presented many economic challenges for us all. Understanding the dilemma of maintaining a profitable business during these tumultuous times was insightful. I asked myself many questions — Why do I produce artists' books? — Is it the desire to express my thoughts, produce something of value, establish a business, or is it absolute joy? Can I manage the necessary materials? Am I destined to accumulate an inventory instead of a sellable product? How do I continue the promotion and distribution of artists' books? How will the libraries actively collect, while closed? Do I stop publishing? Is this a wake-up-call, flagging the end of a career? ...

I was surprised to receive an email through the BookListServ with the subject: Keeping Business Going by John Cutrone. I appreciated someone bringing this matter to the forefront. I responded directly to John’s query as we contemplated the subject together. We both waited for some feedback from other artists on sharing their dilemmas of doing business on the BookListServ. We were both fascinated with the lack of reaction.

In my email to John, I mentioned my struggle to send a prospectus to library contacts at this time. Ultimately, with an optimistic attitude I emailed contacts identifying the sensitivity in which I was sending my prospectus of recent artists’ books created in 2020-2021.

After a couple of days, John responded to my struggle through the BookListServ:

Thank you to Louise Levergneux for the artist-as-businessperson perspective; I appreciate that! I'm going to switch hats from Convivio Bookworks proprietor to Jaffe Center for Book Arts director and say that I don't think that book artists need feel guilty about sending out prospectuses and sales attempts during this pandemic time. For us at the Jaffe Center, we never get an acquisitions budget––we are part of a state university system that is constantly dealing with budget cuts handed down from the state legislature and one of the things to go, back in 2008 or so, was the annual acquisitions budget for Special Collections. Once gone, it never came back. And that's why we have an annual pie sale and other fundraisers.

Thanks to that pie sale and workshops and other perhaps unorthodox methods we've developed to raise money, I am able to buy books and prints from book artists (including many of you on this list), and I was able to do so even when things were looking bleak last spring and summer. I can't ever buy expensive pieces, but I can afford to purchase pieces that are up to a few hundred dollars, and I think supporting artists on a transactional basis like this makes an impact.

So how do you get attention from library collections without in-person events like CODEX these days? Direct mail to collections may not be the best way to go right now. Many, like the Jaffe, are not currently open, so a prospectus sent to a physical library address may go unanswered for weeks or even months. At the same time, emails are easily lost in the avalanche of emails received daily.

I think you have to be persistent if you want to sell your work to collections right now. Emails should be short and sweet, something that can be easily grasped in a few seconds. And while I don't have time to keep up with every contact I follow on Instagram and Facebook, I have made purchases for the Jaffe Collection through these means if something catches my eye there and the moment is right.

Again, I don't know if talking Book Arts as Business is helping anyone on this list (perhaps Louise Levergneux––again, thank you for your response, Louise) but I am hoping it provides some help to some.

Consequently, with no reaction to John’s messages, I wanted to grasp how my colleagues were continuing doing business. I decided to communicate directly with them and find out for myself.

Here is what emerged from my query: in the past year, many artists remained hard at work, creating books or trying to redefine their careers to survive by focusing on professional development instead of marketing and promotion. Like me, some took time to investigate their own careers and rethink how best to distribute their work. Others contemplated their future by wanting to do less production work, and set aside more time for their own art or binding.

The current world situation had a huge effect on everyone, but I found most of them experienced a surprisingly reasonably good financial year in terms of sales, productivity, and online teaching. On the subject of promotion and distribution, a few confessed being terrible at it and use dealers to promote their artists’ books and were fortunate to be able to focus on the creative side. For some, it was time to organize their studio and find pleasure in writing.

Others had to establish life changing decisions such as Yamandu Ploskonka in Texas:

Overload causes burnout. In 2015, I had a business, successful Kickstarter, with many orders, even wholesale purchases. Becoming a papermaker in 2016 was healing, sinking wholeheartedly into pulp and creativity. But, 2020? Yes, I had a couple to five big fabulous projects. For me, that’s nothing, eight is about normal, yeah! But the emotional overload of day by day things seemed to get worse, even scarier. Stupid divisiveness all around, people acting nasty totally on purpose. Everything I did was slow-motion, if at all... It took me until this April to complete projects and finish reporting on cancelled ones because I just wasn’t able to cope, to focus, to admit failure. My response? Take a break, before I break... I sold my paper studio; key-in-hand, et « bon débarras »! Yes, I did cry. Not much, don’t worry. Then, stiff upper lip, new life. I’m keeping the wife and dog.

© 2021 Yamanda Ploskonka. Yama’s paper studio in Austin, Texas.

The lockdowns affected the research and writing of Robert Bolick, collector/writer of Books On Books. Robert was no longer able to go into the Oxford and London libraries’ and museums’ reading rooms to examine book art. Not being able to travel to exhibitions, he became a bit more adept at online research but found the process didn’t replace examining and handling works on site. At least delivery services allowed his collection to continue growing. Good luck in your endeavours Robert!

© 2021 Karen Hanmer. Karen’s online teaching set-up in her Glenview, Illinois studio.

Karen Hanmer took a different approach to continue her strong art business with online options:

Like many of us, my studio practice is varied, including small editions of artists’ books, larger editions of inexpensive multiples, design binding, bookbinding instructional materials, workshops and private instruction on a wide variety of book arts topics, and maintaining numerous informal mentoring relationships. Last March, I could have told you what I’d be doing every week of the year, and was even doing some preliminary planning for 2021. A month later all these plans had evaporated.

I'd finished an editioned artists' book in the fall of 2019, and had just completed the first phase of promoting it: emails to current collectors. Normally in the fall I'd send fliers and a follow-up email to a larger group of librarians and practitioners. Since many of those individuals are working from home I made the decision to postpone that a year. I would have to draw income from a different aspect of my practice.

By April conservator friends were contacting me for instructional materials for professional development projects for themselves and their labmates during the stay-at-home. It became obvious that there was demand for resources to keep both professionals and hobbyists occupied under lockdown.

A venue where I was scheduled to teach in person in June 2020 asked if I would be willing to move the workshop online. It was something I had not done before, and neither had they, so we shared in the research and figured how to do it together. This gave me the confidence to plan a full schedule of online workshops that I'd host myself from my studio. I was fortunate to get started several months earlier than many book arts centers began offering online instruction. Since May I've hosted over 200 students from four continents and nine countries for workshops and private instruction.

I've revised and expanded many of my handouts to make them more usable without the workshop sessions, and posted them for sale in my online store. I was already offering some of my workshop demo books on Etsy, but I moved them over to the Square store so all my instructional materials would be grouped together. I have turned one of my workshops into a self-guided tutorial plus supply kit, and am considering developing additional offerings.

© 2019 Helen Hiebert. Helen teaching in her Red Cliff Studio in Colorado.

Helen Hiebert was able to continue her activities during the pandemic and maintain her business successfully through her actions and decision making:

I launched my first in person Master Class in October 2019. Four spots filled immediately, so I opened and filled a second session. My in person Red Cliff Paper Retreat was also well on its way to being full. All three events were scheduled for summer/fall 2020 and had to be cancelled when Covid-19 struck.

I feel fortunate, because I’ve been teaching online since 2017. I pivoted quickly and set up a new 8-week online class for the summer. The timing was good, since my clientele were stuck at home and looking for things to do, and I already had an online following. I had a great turnout and was able to recoup a good part of that lost income. I also received Pandemic Unemployment Insurance. I was already planning on turning a printed calendar that features a how-to paper project each month called The Paper Year into a membership club, which I launched in January 2021. That went well and my annual Weave Through Winter (30 days of paper weaving) online class had a record number of students in Feb/Mar 2021.

Artist book sales have been slow. I have relied on dealers for the past few years and my last sale through a dealer was in March 2020. I have my own list of collectors and have sold to books myself when traveling. I sent an e-mail in the fall and made one sale of two higher priced books. I also started working with a new dealer recently and she just sold two higher priced books. I also reached out to one collector who had expressed interest in a particular book and she purchased it. And recently two new collectors have purchased books they saw on my website. Still, my artist book sales are about 25% of what they’ve been in the past.

I send a monthly newsletter, write a weekly blog, produce a monthly podcast featuring paper artists, and am active on Facebook and Instagram. I recently started something called The Paper Advisor, which is like a free mini-class, which is a lovely community and has resulted in newsletter subscribers.

© 2017 Sarah Connors. Andrew Huot teaching at the Campbell Center for Historic Preservation Studies in Illinois.

Andrew Huot kept his business afloat during the past year by concentrating on one part of his practice:

My book arts practice, and my living, is split amongst three interests. I make Artists’ Books and sell them to libraries and individuals, I own Big River Bindery, a conservation and bookbinding business, and I teach, both at the university level and in workshops. When everything closed down in March of last year, I was actually out of town teaching a workshop in Idaho. In the past year making and editioning artwork has fallen to the back, so that I could concentrate on keeping my business and family afloat. I closed the doors for three months, as I tried to complete projects already in the shop and to plan to keep things going. I shouldn’t have worried, as I kept getting calls from those stuck at home, finding old family treasures deciding that they needed repair. I opened the doors again in June and have had a steady stream of new projects coming in. One piece of work that stopped altogether was prop work for the local movie industry. Once the filming stopped, the need for custom books for the movies came to a halt. Just this last week the calls started coming back in. My 2020 classes at book arts centers were cancelled as most of the venues closed their doors. I decided to explore the opportunities from afar, and came together with some colleagues to form bookpaperthread.com, an online format for book and paper arts instruction, relying on recorded lessons and live meetings to allow students to work at their own schedule, while staying safe at home. The interest and registrations have been building over the last six months, and we hope to continue in the future. I hope as things settle down, and we’re able to travel more, my in-person teaching will come back, the conservation work will go back to a reasonable level, and I can get back to making artwork and visiting libraries to sell it.

© 2019 Louise Levergneux. Monique Lallier teaching me how to execute a Drumleaf binding at her studio in North Carolina.

The pandemic didn’t change Monique Lallier and Don Etherington’s schedule with a prosperous studio space at home:

We had commissions that kept coming, and we had more quiet time to work, being undisturbed by visitors. But we missed seeing friends and family as I was, and still not able to go to Montréal. I maintain a website, but most of my clients are collectors and they choose the binder in relation to the book that they want to be bound. Both of us are approaching the end of our careers, so we didn’t have the urgency to find new customers.

© 2019 Louise Levergneux. Thomas Parker Williams in his studio in Philadelphia.

Thomas Parker Williams and Mary Agnes Williams who live in the Manayunk section of Philadelphia took the last year to create:

During 2020 we certainly missed seeing collectors and fellow book artists at the various book fairs where we usually show our work. We would have shown at three book fairs last year, but were able to do only the Manhattan Fine Press Book Fair in March, right before everything shut down. Because people were starting to be concerned, there were fewer potential customers at that fair, and we sold only one work. Shortly before that fair we had produced a brochure with descriptions and images of work currently available, and mailed it to librarians and previous collectors. We received some interest via email from this mailing. We are fortunate that our studio is in our house. We have used this time to make a major unique book with sixty-eight original drawings, as well as an editioned one, and are now working on a third. We have sold a few books through our dealers and we are hoping that the two fairs planned for the fall of 2021 will take place.

© 2019 Louise Levergneux. Sarah Pike at FreeFall Laser, discussing the details for my book Surveillance.

As artists, we often need the support of various services to complete our work. How did they adapt during these strange times? Sarah Pike from FreeFall Laser was able to stay positive and find new opportunities:

As an artist and owner of FreeFall Laser, a laser-cutting service for artists and bookbinders, this past year has found me bouncing back and forth between feeling like nothing has changed, and needing to be proactive about adapting to continual change. My day-to-day looks much the same as it did before the pandemic. I’m grateful to have chosen a business model that’s not reliant on local business. I’ve been able to keep going because I was already working remotely with many clients.

That said, one of my important revenue streams, Laser Cutting Boot Camp — an in-person laser cutting training — was in jeopardy due to the pandemic. It was painful to refund all that tuition when I had to cancel the in-person training. But I’ve adapted by creating an online version that actually has many benefits over the in-person model. Not only can people who can’t afford the time or travel costs participate in the online class; but the new online five-week course, versus the condensed in-person four-day course, gives people time to better absorb the information.

I’ve also had to adapt to not being able to connect with future clients through conferences and studio visits. This has led me to step up my email campaigns and stay consistent with my monthly newsletter. I’m seeing how my marketing efforts of the past few years are paying off.

Pandemic or no-pandemic, I’ve found that owning a creative business requires a combination of being proactive, adaptable, and having faith. My efforts don’t always reap immediate results or take the exact form I was expecting, but I’ve learned that opportunities arise when I’m willing to try new things and stay open to positive outcomes.

I reached out to Vicky Stewart in Alabama to see how Vamp & Tramp, Booksellers, LLC was fairing:

Like all businesses, we have been affected by the pandemic shutdown. Most of this was due to collection budgets being cut or put on hold because of costs related to COVID. We were fortunate because due to long-time relationships with collections we continued to get purchase orders. We do maintain a web site, and try to take advantage of social media such as tik-tok and Instagram. We began zoom meetings in the fall as an alternative to on-site visits. We continue to represent artists as best we can through these different media. No matter the method, the best way to sell work is to know your audience. We try to understand the collecting criteria of our customers and show the work that best fits that collection – whether in a zoom call, an on-site visit, or a furnished list.

As for me, appreciating the many obstacles that stood in the way of libraries collecting artists’ books, I sold six artists’ books, some at the beginning of 2020 before the pandemic and some at the end of the year. Last February, leaving guilt aside, I made the plunge and emailed a prospectus of my recent book « Surveillance » . To my surprise, two days after sending off the email, the first four copies of « Surveillance » found new homes. Thank you to the Miller Library of Colby College; the Baylor Book Arts Collection of Baylor University Libraries; the Bruce Peel Special Collections of the University of Alberta; and the Martha Blakeney Hodges Special Collections, Walter Clinton Jackson Library of The University of North Carolina at Greensboro for their support.

© 2021 Louise Levergneux. The inside of my tunnel book Surveillance.

With all that said, people expressed an interest in the topic of keeping afloat with a business during the pandemic and were most appreciative of John’s exchange on sharing strategies. While the world may be upside-down at the moment, artists found a way to pursue their passion. Now, libraries are opening their doors; collectors are seeking artists to commission special bindings, and exhibition deadlines are on the rise. I guess, one might say we are back in business!

© 2021 Louise Levergneux. Cactus in bloom in Apache Junction bringing a positive view on life.

Thanks for all the encouraging messages and pointing out that my career may be shifting toward a different emphasis instead of ending. There is hope!