Last month provided me the opportunity to progress with the 20th Anniversary edition of my artists’ book City Shields. The 78 manhole covers included are printed and die-cut. The text for the booklet explaining the project across the last 20 years is currently finished and translated. A few maquettes of the accordion booklet accompanying the edition were printed. While folding and including more pages, an accordion was not the ideal format. City Shields continued to take shape by changing the structured format to a meandering book. With the page template finished and printed, next is folding and scoring the new meandering book — it’s exactly what was needed.
© 2020 Louise Levergneux. Re-thinking City Shields’ book format. Top right: an accordion format maquette; bottom left: mini maquette of a meandering book; top left: cover design.
© 2020 Louise Levergneux. My standard template for printing manhole covers on Generation Paper. Next to my computer is a stack of previously published volumes atop a maquette for the 20th Anniversary edition.
The design of the insert cover also changed since my previous post. The colophon is dutifully written. I also figured out how to seamlessly incorporate six overprinted copies of manhole covers from past volumes into the published booklet. The first four clear plastic boxes are ready to receive all the essential components of this dedicated edition. All I require is to order more art paper, print, cut, score, place them in the container and the 20th Anniversary of City Shields will be completed.
© 2020 Louise Levergneux. The new cover version for CIty Shields.
© 2020 Louise Levergneux. Die-cutting of new maintenance covers.
With a relative amount of time to write, I wanted to respond to Yama’s question posed on the BookListServ « Can non-refundable application fees for shows be a "fair deal”? »
In the 90’s I fell prey to an undesirable gallery and learned my lesson. Swearing to never give money to exhibit my work again.
I've been on both sides of this issue, as an exhibiting artist and an art administrator working for a nonprofit alternative gallery. And yes, this alternative gallery in Ottawa, Ontario, received funding from yearly grants. The funding paid for all overhead expenses, the costs for promotion, documentation, and staff. The exhibiting artists could also write grants for their particular show. These galleries have to prove their worth during the grant writing process.
Alternative galleries in Canada are part of the Canadian Artists’ Representation / Le Front des Artistes Canadien. The organization claims that payment of entry fees is not appropriate to an exhibition of work by professional artists.” At the beginning of my career, working at Gallery 101, taught me that an artist should never pay for exhibiting their work, but, instead, “BE PAID.” Is it a « privilege » to exhibit our art and/or craft, or is it a « privilege » for a gallery to display an artist’s work?
No other ART form pays to be considered for a show or otherwise. It is not news that dancers, singers, and actors don’t pay to audition; a publisher does not charge a writer for reading her/his manuscript.
© 2020 Louise Levergneux. More poetic inspiration from the desert of Arizona.
Commercial galleries charge artists a fee to exhibit and another amount for all other expenditures. I have experimented with this type of business, but not in love with the model. The cost is usually prohibitive even with sales. The artist is the creator, they should get paid for working?
I did enjoy the out of the box idea by Alice Simpson, her response instantly reminded me of a similar gallery event in a private home, a long time ago. The show was incredibly successful thanks to the list of art collectors the person hosting the affair invited. The costs were divided by the artists, but the sales covered most of the expenditure. It was outstanding to be in charge of our event. And of course NO entry fees, NO shipping of any kind or insurance, NO hefty percentage for direct sales.
Every time we ship our work; we take a chance of having our artists' books/objects damaged in transit or while being handled when taken out of the box!! When I am willing to pay an entry fee, the gallery better be prepared to handle my artists’ book like it was their own child!
We are probably the best person to promote our own work, but that does not always help with visibility. I don’t consider any organization asking for 40% or 80% to sell art work, a decent deal. So, definitely a big NO to that outrageous percentage, I don’t care how great the gallery is. Artists should typically receive more compensation since they are the creators. Is this type of percentage considered theft! One has to be reminded that if there were no artists, there would be no galleries. Galleries essentially depend on you to survive, not the other way around.
Moving to the US, it was like going back in time from the progressive approach of alternative galleries in Canada. How to cope with my artist’s rights and being able to exhibit? Being mindful at recognizing who to deal with and be willing to pay an entry fee remains an important decision. A annual budget is certainly a clever idea. I have submitted my artists’ books for exhibitions with fees that were non-refundable and shows without fees. I supported 23 Sandy Gallery's policies because Laura Russell was trustworthy. Ordinarily, galleries openly share their policies. It remains your choice to support a gallery that charges an entry fee or not. If you don't want to pay any fees, you should investigate other ways to find visibility and sales.
So, like most of you, I do not feel a visual artist should pay for the « privilege » of exhibiting. Changing this policy depends on how an artist reacts to such a statement. Canadian artists should follow the guidelines from the Canadian Artists’ Representation / Le Front des Artistes Canadien. I don't recognize an equivalent organization other than the National Artists' Equity Association in the US. If anyone can identify the correct equivalent organization, please let me know.
© 2020 Louise Levergneux. Picturesque scenes en route to Dewey-Humbolt a couple of weeks ago. If this scene does not inspire, what will?
While we genuinely need to continue with exhibiting our work, here are some tips:
• The most significant thing an artist can do is understand where and how the book/work fits in a gallery or collection. This will help not waste your earned money or your precious time.
• Accumulate more knowledge regarding your rights, make a decision on how you want to deal with galleries and staff.
• Be vigilant about the gallery or organization you intentionally choose to do business with.
Hope this post helps in the success of discovering the appropriate answers for your art career. Be comfortable about your decision.