Creative Process: IDEATION

IDEATION

Ideate

Explore and illuminate the idea. Arrange thoughts, ready the experience, and preserve the idea. Organize photos, text, songs, sequence… for the book. Muse over the final look of the book.

© 2022 Louise Levergneux


This is the phase Edison was referring to when he said that creativity consists of 1 percent inspiration and 99 percent perspiration.”

This is the stage where the hands-on work begins; this is the phase when the abstract takes shape to give way to the concrete. It would be nice to just idle in the inspiration phase for a while longer but now is the time to discover the solution and make it clear.

This stage is usually relatively brief and involves a strong rush of insight in a short span of time. This time, my idea to gel, seemed to take an eternity! As an artist, one uses a ton of day-to-day reality or events to express themselves and their environment… I appreciate simple moments portraying our lives, whether sensational or monotonous... When an idea strikes me for an artists’ book, it’s because the life experience is fresh and the emotions are in the now. Since our minds manipulate our feelings and the fantasy angst to be portrayed happened 50 years ago, the challenge was to recapture the emotion or experience which was retrospective. The need to relive that teenage crush from afar created moments of self-awareness. The challenge was to relive how I really felt as a teenager and what I believed I experienced back 1968.

© 2022 Louise Levergneux. Sample of photos from personal albums.

© 2022 Louise Levergneux. Sample still images from streaming Lancer episodes.

As a result, I started to arrange my thoughts by organizing photos, text (lyrics of songs) and the potential sequence of the pages from chosen photos. The fundamental design had to represent fun, innocence, a sense of closeness, sensuality, and the complicated sentiments of an adolescent girl. You're just watching TV, minding your own business, when you suddenly identify someone on the screen who scrambles your brain and makes your heart drop to your knees — how to represent this experience? The conclusion is a narration on infatuation, a time of foolish love.

I started with words that to me defined the project: infatuation, dream, fantasy, reality, passion, desire, fascination, captivation, puppy love, celebrity crush, charismatic, attractiveness, allure-ment, enchantment, enthrallment…

While streaming the Lancer TV show, I captured appropriated images, I recreated blissful fiction scenarios utilizing my tool of choice — Photoshop. I wanted to rekindle my ability to implement Photoshop features by creating a new photograph with juxtaposed photos to re-frame my own subject-position and enter into the desires that celebrity crush can evoke in a young adolescent — her dream world.

© 2022 Louise Levergneux. I needed a font that would look like hand writing, after careful search I chose Modernline.

I experimented with text which included mixed lyrics — language of the soul — accompanying the images to prompt us on how memory coexists in dreams.


Prototype

Research content versus binding. Create maquettes of binding and structure. Choosing paper and material to complete the book.

“Infatuation” corresponds to a fiction — journal — and obsessively persistent romantic fantasy of a young female with the actor James Stacy’s persona of “Johnny.” It was a subconscious struggle to determine the proper and most effective design, structure and binding to represent this fantasy world. I was looking forward for all the puzzle pieces to fall into place.

© 2022 Louise Levergneux. The many phases of designing pages.

© 2022 Louise Levergneux. The many phases of designing pages.

© 2022 Louise Levergneux.

The page layout is the first step; it usually helps define the binding structure. I wanted the book to retain an innocent sensual feel. To bring this feeling into effect, adding red organza and strands of red thread became more poignant.

The threads could easily be part of a sewn book, the strands cut long to hang below the bottom edge. Black and white photos or coloured? Maybe add a colour LUT (known as Look-Up Tables in Photoshop to bring a cohesiveness to the pages) LUT's are used in order to apply specific and distinctive effects and style to photos. What about texture?

As for the structure, the first one of interest was the Accordion Binding for its playful pagination as seen below by Annwyn Dean, Alice Simpson or as in my artists’ book Conversation below.

© 2017 Alice Simpson. DANCING ! Unique double-fold, accordion. Original hand-painted paste papers, watercolor, shagreen paper, thread and beads. Against a double layered, paste-paper background; Isadora Duncan, Martha Graham, Vaslav Nijinsky, Bo Jangles, Josephine Baker, Fred Astaire, Cyd Charisse, Gene Kelley, and Michael Jackson dance with joyous abandon in an homage to iconic performers I have always admired on stage and screen.

© 2017 Alice Simpson. DANCING ! Unique double-fold, accordion. © 2017 Alice Simpson. DANCING ! 17”H x 11”W x 1”D x approx. 9’. 5 open

© 2018 Annwyn Dean.

© 2016 Louise Levergneux. Conversation.

© 2022 Louise Levergneux

Then the Drum Leaf binding which I enjoyed when creating my artists’ book “Shadow Me” also spring to mind.


Verification

Transfer the overall idea to the substrate, test the prototype, and evaluate the project, paper, presentation, sketches, and notes. Critique and seek feedback/opinions on already planned prototype options.

I thought the fun aspect of the accordion would present the project’s subject of infatuation in a delightful and colourful way. The narration could be seen in single pages or its entirety. But, after trying a few accordion models, I was unable to settle on any page layout design.

I created a sewn book layout template using InDesign. It was overly rigid of a structure and not useful for some of the images that acquired a need to spread along two pages. The fun was eliminated!

Coming back to the Drum Leaf binding, the structure offered me the opportunity to capitalize on spreads without any visual interruption and gave access to pages for reflection.

© 2022 Louise Levergneux. I thought this little sample was interesting, I could make in a drumleaf structure with an accordion. Great!

With more reflection, I knew that a mixture of structures would pop-up in my mind’s eye. Next month I will share my Storytelling Development and Option Development. “Let ‘er buck”!


On my side, I started a book for the monthly #areyoubookenough challenge on Instagram. This month I was inspired by the "sprout" theme.

This kind of short challenge is perfect for trying new techniques. I don't have too many thoughts or readings for this book. I'm taking the opportunity to try out pop-up folding, which has intrigued me for a while now. At first I tried to figure out the folds, made some, watched some, and see how to get inspired. Beautiful exploration.

© 2022 Guylaine Couture

© 2022 Guylaine Couture

In my photos, I show you the roots I would like to print, calligraphy words and a piece of pop-up model.

I too am in the layout stage right now. Each background of the double-page spreads will be inspired by the explorers' notebooks with drawings and texts, as they used to do back then. I am just beginning the realization of the book. Next month, I will be able to present it to you because it will be finished. One month is really fast. — Guylaine Couture

"Amoché"

Was a book/binding/artwork of yours ever damaged or stolen while on display as part of an exhibition?

As an artist, one has to deal with exciting situations and some not so nice experiences. Lessons learned have jaded me from exhibiting. It is difficult to let go of your prized possessions for a month or more. One never knows what happens on the premises of a gallery.

Are you responsible for your books while alone in the darkness of a gallery?

I had an acrylic painting damaged back in 1984. I won my case in court and the city paid for the damages. If the gallery took serious responsibility for the artwork while dismantling an exhibition, they could save time and money for everyone involved.

I saw the inside of a courtroom for the second time when an owner of a Toronto gallery stole nine of my collages and drawings and shipped them to Korea while in his possession. I don’t know what happened to these pieces. Did he sell them? If you can’t trust the gallery owner, who can you trust? I won my case in Small Claims Court, but retrieving the money was another matter—never did, since jurisdiction did not extend to Korea!

By 2005, I picked up lots of information on how to do business—I thought—till I took part in an ARLIS conference after being invited to display a volume of City Shields in New York City. Several phone calls later and an amazing response to my inquiry, I found the reason for the un-returned book.

"The bad news is someone stole your volume of City Shields from the exhibition hall.
What was the good news, I asked?
It was loved enough to steal."
What the... is this for real?
The organization felt it was a great compliment!!! WOW! For me, it was a financial loss!

Not too long ago on the BookListServ, I read about similar experiences other artists have gone through. I communicated with them to find out their account. Some stories were positive and others were costly. Lucky or sensible?

Preparing for a show demands you ask many questions and more questions!
Who's responsible for the insurance costs?
Are galleries responsible for the art work displayed in the space?
Who should pay for damages during the show?...


Mary Kritz is an artist in Ottawa, Ontario, Canada. Exhibiting her books were positive experiences until showing a book in a private gallery. This disappointing situation happened when her book was damaged during the exhibit set-up. At the vernissage, the owner, (while in front of the crowd), embarrassed Mary by informing her that the book had “fallen apart”. As if Mary exhibited a book with an already damaged page with a detached corner. Mary mentioned she would repair the book the next day. At her return to the gallery, Mary learned the owner himself repaired the book without permission. Was he a binder? Did he use the proper materials? What right did he have to touch this artists’ book?


“I think the situation has happened to all of us artists at one point or other,” says Cathryn Miller from Saskatchewan.

It took two hours to repair her piece In Winter after being damaged in a touring exhibition. Cathryn was paid for the repair by the Saskatchewan Craft Council who insure all work while in their possession. The work is still salable which is great!

© 2017, Cathryn Miller, In Winter

© 2017, Cathryn Miller, In Winter

© 2017, Cathryn Miller, In Winter damaged during exhibition

© 2017, Cathryn Miller, In Winter damaged during exhibition

© 2017, Cathryn Miller, In Winter with smudge marks

© 2017, Cathryn Miller, In Winter with smudge marks

The Saskatchewan Craft Council ships touring exhibitions by commercial transport, the Council recommends that all works be packed so that the container can be dropped upside-down from a height of six feet without damaging the contents. What a risk factor!

Cathryn insisted on being paid for books damaged when a commercial gallery returned books with non-removable price stickers that adhered to the back. Who thought of that one, I wonder?

“I have exhibited at galleries who do not provide insurance but in those cases, I exhibit work I can afford to lose, comments Cathryn”.
“Very few galleries cover stolen work, so one has to think about what security measures are provided (vitrines, staffing, location, etc.) and we need to make a case-by-case decision.”

Cathryn writes long and descriptive directions for unpacking and re-packing art work for shipping. How difficult can it be to re-pack a book with its original box and filling? But, wait can they find the same box? What is the gallery’s best practices for keeping boxes and fillers connected to the book?

© Cathryn Miller, instructions for unpacking and re-packing In Winter

© Cathryn Miller, instructions for unpacking and re-packing In Winter

© Cathryn Miller, instructions for unpacking and repacking In Winter, part 2

© Cathryn Miller, instructions for unpacking and repacking In Winter, part 2

© Cathryn Miller, instructions for unpacking and repacking In Winter, part 3.These instructions are fantastic, every artist should be this dedicated to their work!

© Cathryn Miller, instructions for unpacking and repacking In Winter, part 3.

These instructions are fantastic, every artist should be this dedicated to their work!


Alice Simpson who brings her ability of drawing and brush skills to paper talks about her experience with a damaged book. Alice’s books are hand-painted and mostly unique books, they are colourful and whimsical, and are of interest to international dance collectors.

BALLROOM, (a one-of-a-kind hand painted book Alice created in 1994), was damaged somewhere along the recent past. The gallery’s signage description had been carelessly Scotch-taped on the back cover, attached to the delicate paper used to bind the book.

When I attempted to remove the tape, it pulled the paper off. Unfortunately, I have no memory or record of where the book was damaged. It was returned a while ago, and I never opened the wrapping. If I had, I would have immediately notified the curator, and complained. What would they have offered to do? I have no idea. The book, the basis for my novel of the same name, is not for sale but now is damaged forever.


Forever is a long time! This subject matter is too important not to write more.

To be continued...